đ©âđ« 5 modules đ 47 chapters â° 3+ hours of content đ 8+ templates & frameworks đ official certification đ§âđ» 100% self paced đ Lifetime access
Once upon a time⊠one product manager strived to propel their amazing product, conquer market demand and maintain the most competitive advantage. But despite their best efforts the product just wasnât connecting to customers.Â
Feeling down but not defeated the product manager set out on a quest to find a solution. After an arduous journey, the PM came across the legendary storytelling master, Elliot Rayner, who whispered three magic words into their ear: âperspective, passion, purposeâ.
Course overview
...the PM then embarked on a new journey with Elliott, learning all about the importance of perspective, passion and purpose - fundamental factors in any winning product story.Â
Eventually, they overcame communication obstacles and slayed dragons (okay maybe not that last bit). Still, they did become a master of the storytelling craft, transformed their product strategy efforts, and improved communication with new and existing customersÂ
Wanna find your productâs happy ending too?Â
Give yourself a positive twist in your tale and start a brand new chapter by registering for our in-demand Storytelling Certified course.
Storytelling isn't created in isolation. It pulls in multiple skills from a variety of departments, which is why this course is created with a myriad of product roles in mind - from product managers to customer success - and more.
By the end of this course, you'll be able to confidently:
đ Construct an actionable storytelling framework.
đ Structure your product story like a pro.
đ Connect better with every customer through an authentic product story.
đ Communicate to your audience with confidence and passion.
đ Use your purpose to ensure your story remains consistent.
đ Have an impactful change on your productâs story and success.
"When the storytelling course is built and presented as a great story you know Elliott knows what he's talking about. Great use and explanation of frameworks, interesting tasks that get you thinking."
Igor KranjÄec Head of Marketing at Mediatoolkit
Meet your instructor, Elliott Rayner.
After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, itâs fair to say Elliott knows his onions. Â
Elliott also spent three years in Amsterdam spearheading the creation and development of ASICS global running apparel and developing sustainable products for the 2020 Tokyo Olympics. He is currently CMO at ARION. Quite the portfolio, right? đ
Heâs a firm believer that: âThe best products have authenticity at their core. There are few things that can't be improved and innovated within product management via a clearer understanding of your brand purpose.â
"One of the best courses I have taken! Complete and actionable, I am left with tones of insights and frameworks to use immediately!"
Silvia Kiely Frucci, Senior Product Marketing Manager at Castor
Course curriculum.
- Structure introduction (0:42)
- Patterns in storytelling (0:48)
- The Hero's journey (1:51)
- The Hero's journey TedTalk video (4:33)
- Storytelling frameworks (1:01)
- The story wheel (4:32)
- Seven basic plots (4:41)
- Case study- user experience. Babbel (6:27)
- Order-Chaos-Order (2:54)
- Case study - B2B sales enablement (1:41)
- Structure summary (3:05)
- Exam
- Time to reflect
- Delivery introduction (5:19)
- Speaking and listening (0:57)
- Who is listening to the story? (2:53)
- Listening case study - Oatly (2:46)
- Who is telling the story (3:05)
- Brand archetypes- activity (3:58)
- Brand archetypes cont (3:43)
- Storyteller case study - ASICS (6:27)
- Delivery B2B case study (2:26)
- Delivery summary (1:57)
- Exam
- Time to reflect
Unlock an additional 8+ courses đ
Access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
What's included?
Nothing but essential features:
â° 3+ hours of course content.
đ„ Expert video tuition from a proven storytelling expert.
đ„ 12 links to bonus features to help you learn from companies like ASICS, Babbel and Ikigai.
đ 8 templates, 6 worksheets to go away and apply in your role.
đ 5 interactive activities to consolidate your learning.
â 40 exam questions.
âł Access to course content forever.
Storytelling isn't created in isolation. It pulls in multiple skills from multiple departments, which is why this course is created with product marketers, product managers, customer success - and more, in mind.
Built in partnership with our sister-community, Product Marketing Alliance, it covers everything you and your cross-collaborative colleagues need to excel in every area of this essential business skill.
Don't worry, we do team rates, too.
If you're looking to get a team of three or more PMs certified, then speak to Raluca about team rates.
P.s. If you need help convincing your bo§ss, we've done the hard part for you here.
FAQs.
Q: Whoâs this course for?
A: This course is for anyone ready to boost their storytelling skills to the next level. Whether youâve just begun your product management career, or you want to enhance your knowledge further by mastering the science behind a story that sells, this certification is for you.Â
By the end of the course, youâll have the comprehensive skills required to create impactful and successful product storytelling.
Q: How does the course work?
A: The course is 100% online and entirely self-paced. After enrollment, youâll work through the modules in chronological order and be invited to take part in activities. At the end of each module, youâll be presented with mandatory exam questions. Once you pass all these, youâll become Storytelling Certified!
Q: How long will the course take to complete?
A: The course content, activities, and exams will take approximately just over 3 hours to complete.
Q: What happens if I donât pass the exams?
A: If you fail the first time, donât worry, youâll get an option to retake the exam. If you fail the second attempt, unfortunately, it means you wonât get the certificate. However, allâs not lost, youâll have still learned LOTS and youâll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited access to all the courseâs content.
