The ultimate product management course.
This product management course equips you with the knowledge, skills, and confidence to kickstart a thriving product management career, giving you and your company that all-important competitive edge.
It doesn’t just cover the fundamentals of product management but deep dives into critical elements for successful modern-day product managers such as strategic roadmaps, agile development, to user-experience principles.
Loaded with practical knowledge, industry-standard templates, proven strategies and real-world case studies by esteemed product leaders, it's the ultimate resource for ambitious product managers looking to advance their careers.
What you'll get.
- Engross yourself in the most extensive product management curriculum that'll enhance your knowledge and skill set. Fact.
- Official accredited certification if you pass all the exams.
- Chance to network with like-minded product pro's in person.
- Access to bonus footage and all course content for life - even fresh updates.
- Access to 20+ templates and frameworks.
- Free drinks and a chance to pick your instructor's and fellow peers brains.
"Product Management Core is an excellent course to support those exploring or up-skilling into the world of product management... What also sets the course apart is the focus on modern thinking, such as the importance of collaboration, communication, focusing on the problem, dealing with ethics, discovery, analysis and metrics."
Graham Reed , Head of Product Operations at Cobalt
Live in-person
Meet in person for a one-day certification workshop taught by an industry expert and absorb the knowledge of like-minded product pro's.
Group activities
Endless networking, lots of opportunities to ask questions, engaging group activities and time to pick the brains of your peers.
Official certification
After your learning, you’ll be Product Management Certified accredited by CPD (provided you pass the exams).
How it works.
👩🏫 We meet in person where your instructor, a product expert, will take you through the program, with real-life examples.
❓ Throughout the learning, there'll be lots of opportunities to ask questions and take part in group activities.
🍹 Want to pick your instructor's brain? Join them for informal drinks after the day's up (included in the price).
🎥 After your class, you’ll be given access to the entire course on-demand, as well as bonus footage, for life.
🔖 After you've completed your exams? You’ll be Product Management Certified.
Why get product management certified?
📈 Get ahead as Product Manager positions continue to surge by 32% from 2019, reflecting a soaring demand.
🤑 Get a pay raise, as Product Managers’ salaries rose from $146,858 to over $213k for lead product manager roles.
🚀 Jump into an industry that’s rapidly growing, with an estimated job growth rate of 22% for PMs from 2019 to 2029.
“I highly recommend this course! It was extremely informative, full of relevant content, provides all the resources and best practices to succeed in Product Management and kept me engaged from start to finish. Great job PLA!”
Cindy Camacho, Director of Product Management at VivoAquatics
Learn from industry expert, Tom Namik Kaplan.
Tom is an executive leader with over 22 years of experience; 5+ years in Product Leadership.
Currently the Head of Product at Clarusway, Tom leads Product Managers, Product Owners, Data/Business Analysts, and UX/UI Designers teams.
Tom has the mindset of never giving up, and is highly persistent, unwilling to let his team lose or leave problems unsolved.
Pssst. We do group rates too...
If you're looking to get a team of three or more certified, then speak to Matt about team rates on [email protected].
P.s. If you need help convincing your boss, we've done the hard part for you.
Course curriculum
- Understanding the role of a product manager (3:54)
- Key skills and responsibilities of a product manager (7:39)
- Gaining the skills (4:44)
- Overview of the product development lifecycle (7:32)
- Defining problems and identifying user needs (3:58)
- Cross-functional collaboration (8:50)
- Common challenges of product management (6:33)
- Ethics of product management (5:06)
- Key takeaways (4:07)
- Time to reflect
- [Fireside chat] A general look at product management
- [Bonus footage] Fuelling product strategy through collaboration
- Conducting market research and competitor analysis (8:31)
- Conducting competitor analysis (8:23)
- Identifying target customers and user personas (10:03)
- Analyzing market trends and customer behavior (10:14)
- Creating a customer journey map (6:01)
- Using market research tools and techniques (4:25)
- Key takeaways (5:36)
- Exam
- Coursework (0:33)
- Time to reflect
- Creating a product roadmap (5:15)
- Prioritizing features, backlogs and user stories (9:21)
- Defining product goals and metrics (8:49)
- Developing a product vision and strategy (9:59)
- Validating product-market fit (8:15)
- Product positioning (4:30)
- Product messaging (5:27)
- Product monetization (7:41)
- Key takeaways (6:09)
- Exam
- Coursework (0:30)
- Time to reflect
- [Fireside chat] Product strategy and planning in action
- Product leadership (9:04)
- Understanding agile principles and methodologies (5:06)
- Scaling agile for larger projects (5:28)
- Agile vs. waterfall (6:18)
- Conducting effective sprint planning (12:58)
- Using Scrum and Kanban frameworks (2:18)
- Managing product development teams and stakeholders (11:01)
- Product metrics (9:42)
- Conducting retrospectives (2:20)
- Key takeaways (5:37)
- Exam
- Coursework (0:28)
- Time to reflect
- [Fireside chat] A talk on different strategies
- [Fireside chat] Agile in product management
- [Bonus footage] Extra agile principles
- [Bonus footage] Designing and executing an agile product-led growth strategy
- Understanding user experience and design principles (6:12)
- Conducting user research and testing (9:17)
- Creating wireframes and prototypes (6:08)
- Designing and iterating on user interfaces (10:07)
- Accessibility and inclusive design (6:36)
- Your MVP (3:40)
- Key takeaways (9:06)
- Exam
- Coursework (1:12)
- Time to reflect
- [Bonus footage] Providing a customer-centric design approach into a product
- Developing a product launch plan (9:55)
- Product performance tools (5:44)
- Measuring and analyzing product performance (8:20)
- Identifying opportunities for growth and expansion (7:48)
- Scaling and optimizing product features (8:39)
- Post-launch product management (3:33)
- Learning from failure (4:14)
- Key takeaways (8:29)
- Exam
- Coursework (0:47)
- Time to reflect
- [Fireside chat] Vivek Bedi - Launch and growth
FAQs.
Q. Who’s this course for?
A. Designed for those early in their Product Management journey, or looking to land their first PM role, this course offers a wealth of content that will bolster your expertise. For those longer in post, it can be a great way to brush up on best practices. It provides a comprehensive range of resources, video lessons, expert guidance, templates, and hands-on activities. These materials will equip you with the necessary tools to create and expand your project management skills.
Q. How does the course work?
A. Upon enrolling, you will get access to your student dashboard with welcome information and any necessary pre-reading. We'll keep you updated about your course timings and locations. On the day, you'll have the opportunity to learn from our expert as well as interact with your peers both in the classroom and afterwards at the drinks reception. Then, you'll have lifetime access to our OnDemand course content, including the exams, which you will need to take for your official certification.
Q: Will I get certified on the day?
A: You will receive a certificate of attendance for joining our workshop but to receive full certification, you’ll need to pass all exams in the student dashboard. But don’t worry! You’ll be able to complete these at your own pace and you’ll become Product Management Certified!
Q. What happens if I don’t pass the exams?
A. If you happen to fail the first time, no worries! You'll have the chance to retake the exam. But if, unfortunately, you don't pass on the second try, you won't receive the certificate. It's not the end of the world, though! You'll still gain a ton of knowledge from the course. Plus, you'll have lifetime access to the course materials, so you can always go back and brush up on the parts you missed out on.
Q. How long will I have access to the course content?
A. Once you pay for the course, you'll have unlimited access to all the content for life! There are no additional charges or limitations.
