👩🏼🏫 7 modules ✅ 55+ exam questions ⏰ 3+ hours of content 📚 17 coursework activities 🔖 Official certification 👨🏼💻 100% self-paced
Course overview
Through Product Pricing Certified | Masters, you’ll discover exactly what it takes to develop a winning pricing and packaging strategy for a product-led offering. It doesn't matter whether you’re a startup developing your first pricing model, an established product looking to grow your portfolio with new segments or a well-established multi-portfolio company looking for new ways to unlock growth, this course is for you.
Product pricing sounds simple - find a way to deliver value and then charge a fair price. But in reality, product pricing is one of the most difficult jobs in SaaS and it's important to understand why.
This course will give you the tools you need to translate product innovation into effective monetization, allowing you to unlock exponential revenue and growth for your company.
By the end of this course, you'll be able to confidently:
💲Approach a monetization strategy that works for your company.
✅ Understand the fundamentals of a product-led motion and the basics of monetization.
🔖 Expertly apply specialized principles that help develop an effective monetization strategy.
✅ Up-skill yourself to add real value to your product and further drive growth.
“This course was thoughtfully pulled together and it was very easy to follow. It helped me gain a better understanding of key frameworks and primary considerations when forming a product-led pricing strategy.”
Ally Dorazio, Senior Product Manager at timely.md
Meet your instructor, Sagar Thakur.
Sagar has over 7 years leading monetization initiatives across multiple leading software vendors such as Outreach, VMware and Aveva.
Sagar’s extensive experience in pricing covers product pricing strategy, deal pricing and monetization operations with a special focus on enabling sales teams to land large, multi-million dollar deals. Sagar also has prior experience leading B2B Sales teams in the APAC market.
Previously, Sagar has presented on the subject of pricing at festivals, conferences and has also featured as a guest on podcasts talking about the same subject.
What you can expect from Product Pricing Certified
“I feel that overall the course is a great overview on the concept of how product led pricing is constructed."
David Mata, Product Manager
Course curriculum
- Introduction to fundamentals of pricing (1:16)
- Pricing and packaging frameworks (5:45)
- Activity: Pricing and packaging framework (Hubspot) (0:16)
- Value and positioning (5:15)
- Segmentation (3:30)
- Activity: Estimating value for segments (Calendly) (0:24)
- Packaging (9:31)
- Licensing or metering (7:31)
- Activity: Licensing (0:12)
- Pricing models (5:31)
- Activity: Final activity of this module (0:10)
- Exam #1
- Time to reflect 💡
- Effective packaging introduction (1:59)
- Packaging strategies for customer acquisition (4:39)
- Primary design choices (4:31)
- Additional design choices (5:10)
- Activity: Customer acquisition packaging (0:20)
- Packaging for expansions (6:50)
- Activity: Hypothetical product packaging (0:19)
- Exam #3
- Time to reflect 💡
What's included?
Nothing but essential features:
⏰ 2.5+ hours of course content.
🎥 Expert video tuition from a PLG pricing expert.
🔥 Casestudies and examples from successful companies like Tesla, Uber and Calendly.
📁 Templates and worksheets to go away and apply in your role.
👀 A whole activity pack to consolidate your learning.
⏳ Access to course content forever.
Don't worry, we do team rates, too.
If you're looking to get a team of three or more PMs certified, then speak to Raluca about team rates.
P.s. If you need help convincing your boss, we've done the hard part for you.
FAQs.
Q: Who’s this course for?
A: This course is packed with product pricing theory that’ll supplement your knowledge, irrespective of whether you’re a solo product professional or part of a larger team.
Q: How does the course work?
A: Once you enroll, you’ll work through the modules in whatever order suits your goals and be invited to take part in activities. At the end of each module, you’ll be presented with mandatory exam questions and if you pass all these, you’ll become Product Pricing Certified!
Q: How long will the course take to complete?
A: The course is 100% OnDemand and fully self-paced and is approximately 2.5+ hours. Obviously, completing coursework will extend the length of the course, it is entirely up to you how much time you spend on the coursework however.
Q: What happens if I don’t pass the exams?
A: If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost, you’ll have still learned LOTS and you’ll be given access to the course materials for life - so you can brush up on the bits you slipped up on forevermore.
Q: How long will I have access to the course content?
A: For life! One, one-off payment gives you unlimited access to all the course’s content.
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