⏰ 6+ hours of content 📝 Packed with coursework tasks 🖥 All on-demand 🔖 Official certification 🛠 14 Practical templates
Course overview.
There are endless stats that cement the value of a product-led approach.
→ According to OpenView, PLG companies grow 2.5x faster than sales-led, and 4x faster than marketing-led.
→ ProfitWell revealed that PLG strategies have a 50% higher customer lifetime value.
→ Forrester found PLG orgs experience higher revenue growth, increased customer satisfaction, and improved brand loyalty.
The PLG model has shifted the way product orgs think. It emphasizes users, empowers product teams, and truly brings out the value in your product. It allows you to show, not just tell, your users that your product is the best solution.
And you - the product manager - are best positioned to own the PLG motion with your org.
This course will turn you into the Swiss army knife of PMs so you can lead not just your product strategy, but your PLG strategy too, and become a key cog in your organization’s growth.
By the end of the course, you'll:
🧠 Have all insights needed to build and execute your product’s PLG strategy.
✅ Gain in-depth knowledge of the current state of PLG, and how it came to be.
🔖 Expertly apply the common components of PLG with proven strategies.
💪 Be more informed, confident, and impactful in every facet of product-led growth.
🛠 Have all the knowledge to gain a complete overview of PLG and where your skills sit in that overview.
📈 Propel your product career growth by arming yourself with everything you need to crush your current role.
"A must-have foundation. Clear, concise and relevant with pragmatic examples. Joining the community is a must for Product Led Humans."
Bill Davis, Senior Manager of Product Operations at NContracts
Learn from industry leaders like:
Saswata Biswas
Head of Product at Spielworks
Eloise Taysom
VP of Product at Bud
Shishir Agrawal
Head of Products at Google
Daniel Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian
Carrie Tian
Product Manager at Wave Mobile Money
Carlo Bruno
VP Product - Data at Adyen
Built with some of the world's biggest brands
Product Led Growth Certified: Core course has been vetted, tested and approved by the best in product from companies like Atlassian, so you can be sure you’re getting gold standard content.
Learn from a pool of incredible PLG pioneers in every module, each of whom will be sharing their wisdom, tactics, and proven methodologies to help you cement your place as a proven product leader.
Here’s a snapshot of who’s waiting for you inside. 👈
What you can expect from Product-Led Growth Certfied
"I loved the course! I felt like it led me on a journey on what it means to be Product-Led and how to begin to implement it."
Jennifer Mathwig, Sr. Product Operations Analyst
Unlock an additional 8+ courses 🔓
For just $700 more, you'll access our entire suite of courses, a free in-person event ticket, 450+ hours of strategy content, templates & frameworks, mentorship opportunities, and more when you become a Pro+ Member.
Course curriculum
- Introduction (6:45)
- Experience sampling (12:14)
- Pricing (2:52)
- Freemium Pricing (12:01)
- Onboarding and conversion (8:27)
- Improving onboarding and conversion (5:22)
- [Fireside chat] Customer centricity, pricing and collaboration
- Article: Hubspot's growth process
- [Bonus] Building a culture of experimentation (29:04)
- Exam
- Time to reflect
Don't worry, we do team rates, too.
If you're looking to get a team of three or more PLG certified, then speak to Calum about team rates at https://calendly.com/c-miller-the-alliance/30min-1
P.s. If you need help convincing your boss, we've done the hard part for you here.
FAQs.
Q: Who’s this course for?
A: This course is for anyone wanting to move in a product-led direction, from product managers to UX designers, you’ll be able to get all the knowledge and insights you need to master PLG.
Q: How long will it take me to complete the course?
A: It depends on how quickly you work your way through alllll the materials. The course itself comprises 6+ hours of content in which you’ll be required to complete exams. On top of that, you’ll be given access to bonus footage and although this isn't mandatory, we’d recommend giving it a watch!
Finally, you’ll also be given the option to complete coursework tasks as you go - these aren’t mandatory either but they’re well worth getting stuck into, to help you put everything you’ve learned into practice and walk away with a pack of actionable takeaways to go and apply right away.
Q: What happens once I’ve completed the course?
A: A couple of things. Providing you’ve passed all the exams, you’ll be issued your certificate pretty much on the spot. You’ll also be given entire access to all the content for life, so if you wanna brush up on anything down the line, you’ll be able to refer back to every video, template, and coursework task whenever you want.
Q: Will I be able to ask questions?
A: You sure will. Within every section, there’ll be an area to ask questions as you go, as well as see the questions and answers other students have asked and received.
