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Storytelling Certified | Masters
Introduction to Storytelling
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Pre-course survey
Your course pack
Resource library
Storytelling intro (3:25)
Meet your instructor (1:47)
Case study - Duracell & Energizer (2:30)
Storytelling certified (2:19)
Time to reflect
Structure to the story
Structure introduction (0:42)
Patterns in storytelling (0:48)
The Hero's journey (1:51)
The Hero's journey TedTalk video (4:33)
Storytelling frameworks (1:01)
The story wheel (4:32)
Seven basic plots (4:41)
Case study- user experience. Babbel (6:27)
Order-Chaos-Order (2:54)
Case study - B2B sales enablement (1:41)
Structure summary (3:05)
Exam
Time to reflect
Delivery of the story
Delivery introduction (5:19)
Speaking and listening (0:57)
Who is listening to the story? (2:53)
Listening case study - Oatly (2:46)
Who is telling the story (3:05)
Brand archetypes- activity (3:58)
Brand archetypes cont (3:43)
Storyteller case study - ASICS (6:27)
Delivery B2B case study (2:26)
Delivery summary (1:57)
Exam
Time to reflect
Purpose behind the story
Meaning introduction (6:56)
Purpose - Golden circle (4:18)
Meaning - Patagonia case study (2:09)
Authenticity - Ikigai (3:51)
Value- BMC (5:10)
Product principles (6:26)
Meaning case study - Zoom (3:30)
Meaning summary (2:58)
Exam
Time to reflect
Summary and the story engine
Storytelling summary (0:23)
Engineer your storytelling (4:55)
Final conclusions (4:54)
Other resources (1:54)
Exam
Time to reflect
Wrap up
Course satisfaction survey
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