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Product Market Fit Certified | Masters
Introduction [5 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Course overview (1:53)
Why PMF is Important [50 mins]
Introduction to PMF (2:38)
Who’s responsible for PMF (4:37)
The cost of not achieving PMF (7:25)
Why most fail (2:57)
Knowledge check
Coursework
Time to reflect 💡
Bonus Footage
Identifying Product-Market Fit, Saka Nudu, Marketer and Investor
Product first, market second [75 mins]
The process behind PMF (4:36)
Building your MVP (5:18)
Testing your MVP (4:01)
Bonus: Getting to MVP | Joël Lindheimer, Sprinklr
You don’t need consensus (3:35)
Early indicators of success (3:32)
Knowledge check
Coursework
Time to reflect 💡
Market and marketing [70 mins]
Find your target audience (3:53)
Fireside chat: Know your competition, Jason Oakley, Klue (24:33)
Fireside chat: Define your market category, Daniel Kuperman, Atlassian (30:24)
Positioning your product so customers buy it (4:35)
Clearly message your core value (5:00)
Knowledge check
Coursework
Coursework response: A message from Holly
Time to reflect 💡
Get comfortable iterating [27 mins]
It’s not linear (3:04)
Solution Development Life Cycle (SDLC) (5:32)
Go-To-Market (GTM) (4:14)
How SDLC and GTM come together, Shannon Parks (13:40)
Knowledge check
Coursework
Time to reflect 💡
Measuring for success [15 mins]
Signs you’ve achieved PMF (4:40)
Enterprise health check (3:39)
Customer satisfaction and advocacy (4:15)
Key Takeaways (1:15)
Knowledge check
Time to reflect 💡
Congratulations (1:16)
Bonus Footage
How to build products people want, Yaroslav Stepanenko
Exams
Exams
Wrap up
Course satisfaction survey
Resource library
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Positioning your product so customers buy it
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