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Product Management Certified: Core
Introduction to Product Management [112 mins]
How to get the most out of this course
Your course pack
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Welcome (1:29)
Understanding the role of a product manager (3:54)
Key skills and responsibilities of a product manager (7:39)
Gaining the skills (4:44)
Overview of the product development lifecycle (7:32)
Defining problems and identifying user needs (3:58)
Cross-functional collaboration (8:50)
Common challenges of product management (6:33)
Ethics of product management (5:06)
Key takeaways (4:07)
Time to reflect
[Fireside chat] A general look at product management
Market Research and analysis [53 mins]
Conducting market research and competitor analysis (8:31)
Conducting competitor analysis (8:23)
Identifying target customers and user personas (10:03)
Analyzing market trends and customer behavior (10:14)
Creating a customer journey map (6:01)
Using market research tools and techniques (4:25)
Key takeaways (5:36)
Exam
Coursework (0:33)
Time to reflect
Product strategy and planning [64 mins]
Creating a product roadmap (5:15)
Prioritizing features, backlogs and user stories (9:21)
Defining product goals and metrics (8:49)
Developing a product vision and strategy (9:59)
Validating product-market fit (8:15)
Product positioning (4:30)
Product messaging (5:27)
Product monetization (7:41)
Key takeaways (6:09)
Exam
Coursework (0:30)
Time to reflect
[Fireside chat] Product strategy and planning in action
Agile development and project management [154 mins]
Product leadership (9:04)
Understanding agile principles and methodologies (5:06)
Scaling agile for larger projects (5:28)
Agile vs. waterfall (6:18)
Conducting effective sprint planning (12:58)
Using Scrum and Kanban frameworks (2:18)
Managing product development teams and stakeholders (11:01)
Product metrics (9:42)
Conducting retrospectives (2:20)
Key takeaways (5:37)
Exam
Coursework (0:28)
Time to reflect
[Fireside chat] A talk on different strategies
[Fireside chat] Agile in product management
[Bonus footage] Extra agile principles
[Bonus footage] Designing and executing an agile product-led growth strategy
UX design and prototyping [87 mins]
Understanding user experience and design principles (6:12)
Conducting user research and testing (9:17)
Creating wireframes and prototypes (6:08)
Designing and iterating on user interfaces (10:07)
Accessibility and inclusive design (6:36)
Your MVP (3:40)
Key takeaways (9:06)
Exam
Coursework (1:12)
Time to reflect
[Bonus footage] Providing a customer-centric design approach into a product
Launch and growth [73 mins]
Developing a product launch plan (9:55)
Product performance tools (5:44)
Measuring and analyzing product performance (8:20)
Identifying opportunities for growth and expansion (7:48)
Scaling and optimizing product features (8:39)
Post-launch product management (3:33)
Learning from failure (4:14)
Key takeaways (8:29)
Exam
Coursework (0:47)
Time to reflect
[Fireside chat] Vivek Bedi - Launch and growth
Wrap up
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Defining problems and identifying user needs
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