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Product Pricing Certified | Masters
Course intro [5 mins]
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Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Your activity pack
Introduction to product-led pricing [20 mins]
Introduction & learning objectives (4:16)
Customer engagement models (5:13)
Activity: Customer engagement models (0:27)
Top product-led misconceptions (6:00)
Pricing for product-led (4:25)
Time to reflect 💡
Fundamentals of pricing [45 mins]
Introduction to fundamentals of pricing (1:16)
Pricing and packaging frameworks (5:45)
Activity: Pricing and packaging framework (Hubspot) (0:16)
Value and positioning (5:15)
Segmentation (3:30)
Activity: Estimating value for segments (Calendly) (0:24)
Packaging (9:31)
Licensing or metering (7:31)
Activity: Licensing (0:12)
Pricing models (5:31)
Activity: Final activity of this module (0:10)
Exam #1
Time to reflect 💡
Fundamentals of product-led pricing [20 mins]
Introduction & the new context of product-led (6:10)
Key principle: Create value first, capture later (3:09)
Key principle: Usage comes first, users later (3:34)
Key principle: Transparency in design (2:48)
Activity: Applying product-led principles
Exam #2
Time to reflect 💡
Fireside chat: Sagar Thakur and Arjun Saksena [Humanic.ai]
Fireside chat with Sagar and Arjun
Creative effective packaging for product-led [25 mins]
Effective packaging introduction (1:59)
Packaging strategies for customer acquisition (4:39)
Primary design choices (4:31)
Additional design choices (5:10)
Activity: Customer acquisition packaging (0:20)
Packaging for expansions (6:50)
Activity: Hypothetical product packaging (0:19)
Exam #3
Time to reflect 💡
Licensing and pricing model for product-led [25 mins]
Licensing and pricing models introduction (1:30)
Consumption metrics (4:18)
Pricing models for product-led (5:06)
Pricing curve for product-led (6:22)
Pricing model examples (4:52)
Exam #4
Time to reflect 💡
Bonus content: Pricing and packaging your product as it evolves [Steven Pelham]
Industry examples [15 mins]
Industry examples introduction (3:41)
Developer tools (2:40)
Productivity & collaboration tools (3:01)
Infrastructure products (2:26)
Other applications (1:49)
Exam #5
Time to reflect 💡
Bonus content: The price is right! [Dinesh Chandrasekhar]
Summary & driving change [15 mins]
Driving change introduction (2:55)
Stakeholder impacts of product-led pricing (4:48)
Pricing execution (3:11)
Summary & wrap-up (4:36)
Time to reflect 💡
Wrap up
Course satisfaction survey
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Key principle: Create value first, capture later
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