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Product-Led Growth Certified: Core
Introduction [25 mins]
Pre-course survey
How to get the most out of this course
Your course pack
What to expect from PLG Certified (1:58)
Resource library
The origins of PLG (5:04)
The hallmarks and benefits of PLG (7:16)
Approaches to growth (7:51)
The conditions for PLG (2:47)
Time to reflect
Moving towards product-led growth [80 mins]
Moving towards PLG (10:45)
Methods and frameworks (10:23)
Transitioning to PLG (12:20)
PQLs (10:09)
[Fireside chat] How product marketing integrates with PLG (13:02)
[Bonus] Building cross-functional alignment (25:37)
Exam
Time to reflect
The groundwork [60 mins]
The groundwork (5:28)
Structuring teams (7:54)
Coursework (0:43)
Product Operations (5:26)
Product-market fit (15:51)
[Fireside chat] The PLG mindset and Product Operations (11:20)
Exam
Time to reflect
[Bonus] Who owns growth? (26:07)
The new user journey [60 mins]
The new customer journey (5:28)
Mapping the journey (4:01)
Personas (7:28)
Customer centricity (11:15)
[Bonus] Optimizing customer feedback (29:47)
Exam
Time to reflect
The PLG pillars [90 mins]
Introduction (6:45)
Experience sampling (12:14)
Pricing (2:52)
Freemium Pricing (12:01)
Onboarding and conversion (8:27)
Improving onboarding and conversion (5:22)
[Fireside chat] Customer centricity, pricing and collaboration
Article: Hubspot's growth process
[Bonus] Building a culture of experimentation (29:04)
Exam
Time to reflect
Retention and measuring your success [110 mins]
Retention (9:48)
Engagement and content (6:57)
Advocacy and community (11:07)
Measuring your success (23:10)
Crafting your own metrics (3:50)
[Bonus] Which metrics to track to supercharge growth (55:10)
Exam
Time to reflect
Wrap up and key takeaways [4 mins]
Course recap (3:40)
Wrap up
Course satisfaction survey
Resource Library
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[Fireside chat] How product marketing integrates with PLG
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