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Product-Led Growth Conversion Certified | Masters
Introduction
How to get the most out of this course
Your course pack
Resource library
Course structure (1:59)
What is Product-led growth? [40 mins]
Introduction (1:28)
Go-to-market strategies (1:58)
Product-led growth explained (2:18)
Your product, business model, and market (1:14)
The stage of your company (0:48)
Your distribution focus (1:05)
Is the product ready? (1:07)
Lack of data instrumentation and data infrastructure (0:23)
Transitioning to being product-led (2:17)
Strategies to move to product-led growth (2:21)
Product-led growth strategy will take time (1:09)
Commit to product-led growth for lasting results (2:26)
Exam #1
Key takeaways (0:32)
Time to reflect 💡
Conversion strategies [50 mins]
Introduction (0:28)
Product-led growth conversion strategies (1:04)
Free trial (3:19)
Freemium (2:01)
Reverse trials (4:04)
Onboarding profiling (2:26)
Product-led onboarding (4:54)
Conversion motions (4:25)
Self-service sign ups (0:55)
Core actions (1:55)
Product-qualified leads conversion (1:17)
Types of product-qualified leads (2:00)
What’s most effective to convert free users to paid customers? (1:42)
Experimentation (0:48)
Building a community (0:31)
Amplify community creators (1:09)
Connect users with their peers (2:27)
Exam #2
Key takeaways (0:28)
Coursework #1: The reverse trial experience
Time to reflect 💡
The Dark Pipeline [40 mins]
Module outline (1:06)
Introduction (1:39)
The self-serve conversion funnel (1:58)
Sales assisted flow (1:20)
Building a product-qualified leads and product-qualified accounts framework (6:11)
Product qualified accounts (3:22)
How often do you evolve your product-qualified accounts model? (2:03)
Identifying ideal customer profiles (1:03)
When should you start worrying about product-qualified leads & product-qualified accounts? (0:46)
Product-led growth nudging system for the dark pipeline (2:44)
Exam #3
Key takeaways (1:06)
Time to reflect 💡
Fireside chat [45 mins]
[Fireside chat] Pricing with Sagar Thakur
Personas [35 mins]
Module outline (0:27)
Introduction (2:12)
Building personas (2:24)
Persona building example (2:47)
Personas at Notion (4:10)
Jobs to be done (2:26)
Current challenges in creating personas (3:31)
Persona types and organization (2:23)
Exam #4
Key takeaways (1:19)
Coursework #2: Persona creation
Time to reflect 💡
Bonus footage [75 mins]
Bonus footage: Product-led vs. sales-led: Why can't we be friends?
Bonus footage: Define your north star
Product-led sales [50 mins]
Module outline (0:29)
Introduction (0:43)
Overview of product-led sales (1:55)
For event intelligence: Google Analytics & product analytics tools (2:23)
Segment: Easy to configure and route events to multiple destinations (1:51)
Data instrumentation is a prerequisite (1:21)
Correlation analytics (1:19)
Predictive intelligence (1:56)
Product-led growth and outbound (3:52)
The two approaches for product-led sales (2:42)
Challenges with a product-led sales solution (0:42)
Product-led growth CRM (1:38)
Build your team (2:20)
So what's the solution to this problem? (0:57)
Moving on to the next point, let's talk about... (2:05)
Exam #5
Key takeaways (0:37)
Time to reflect 💡
Wrap up
Resource library
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Data instrumentation is a prerequisite
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