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Category Creation Certified | Masters
Introduction [5 mins]
Pre-course survey
How to get the most out of this course
Your course pack
Resource library
Introduction (2:53)
Module 1: Heeding the Call: In pursuit of category creation [30 mins]
Our adventure begins (0:48)
What is category creation? (5:31)
History of category creation (2:33)
7 reasons to consider category creation
Why consider a category creation strategy? (9:20)
Is category creation right for you? (10:07)
Knowledge Check
Module 2: Embarking on the Journey: Plotting your epic adventure [20 mins]
Preparations (0:50)
Identify the problem and your niche (3:09)
Establish your Point of View (6:08)
Escaping the “better” trap (3:01)
Knowledge Check
Coursework - Module 2
Coursework - A message from Heather
Module 3: Building a coalition: The push to reach your final destination [25 mins]
Building a coalition: The push to reach your final destination (7:24)
A question for Queen Heather
Bringing your business along (1:32)
Gather the others (3:38)
Content, connection and community (2:57)
Knowledge Check
Coursework - Module 3
Coursework - A message from Heather
Module 4: Enduring the Final Test of Fate: Navigating lightning strikes [22 mins]
The final battles (0:53)
Getting Ready (1:41)
Creating a major moment in time (1:51)
Getting lightning to strike (1:57)
Hacks, Hijinx and other tomfoolery (1:52)
Are my category creations working?
Measuring category creation
Measuring success (9:57)
Knowledge Check
Module 5: Achieving the Goal: Getting crowned category king [15 mins]
Your coronation (0:30)
So, we created a category, now what? (1:29)
A word about personal category creation (5:35)
A final word about frameworks, data and playbooks (2:13)
Knowledge Check
Coursework - Module 5
Coursework - A message from Heather
Bonus Footage [36 mins]
Panel Discussion - Category Creation
Exam
Exam questions
Wrap up
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