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Product Operations Certified: Core
Introduction [5 minutes]
Pre-course survey
How to get the most out of this course
Resource library
Introduction to product operations [18 minutes]
Introduction (1:27)
Definition of product operations (4:10)
Product management applied to product operations (4:59)
The history and rise of product operations (4:02)
Key takeaways (3:22)
Time to reflect
Adding value as product operations [31 minutes]
Key responsibilities of product operations (5:53)
Key skills for product operations (2:51)
How to land your first product operations role (5:29)
Adding value in your first 30 days (5:13)
Adding value in your first 60 days (2:50)
Adding value in your first 90 days (1:22)
The product operations career ladder (5:06)
Key takeaways (3:25)
Exam
Time to reflect
Aligning business strategy with product operations [36 minutes]
Problems that product operations solves (3:29)
Understanding business goals and objectives (5:26)
Role of product operations in strategic planning (5:45)
Case studies of strategic product operations (0:39)
Case Study #1 - Tech startup scaling operations (2:38)
Case Study #2 - Retail company adopting e-commerce (3:19)
Case Study #3 - Healthcare company introducing new technology (5:12)
Owning and maintaining tech stacks (3:49)
Coursework (0:47)
Key takeaways (1:29)
Exam
Time to reflect
Fireside Chat - Nithya Ramesh, Product Operations Group Lead at Deel
Communication and customers [43 minutes]
Communication strategies (7:43)
Communication across the product lifecycle (6:39)
Improving customer experiences (5:23)
Gathering and incorporating user feedback (8:52)
Building a user-centric product (6:32)
Tools for managing customer feedback (6:26)
Key takeaways (2:40)
Exam
Time to reflect
Fireside Chat - Aanchal Jain, Senior Product Ops Manager at Uber
Product lifecycle management [79 minutes]
What is the product development lifecycle? (2:00)
What is the product development lifecycle? (Expanded)
Stages of the product lifecycle (13:59)
Best practices for lifecycle management (8:32)
Metrics in product operations (7:58)
How to calculate metrics
Coursework (0:46)
Key takeaways (2:03)
Exam
Time to reflect
Fireside Chat - Holly Holbrook, Product Operations Manager at Nylas
Cross-functional collaboration [30 minutes]
Building a product-led team (0:25)
Building bridges between departments (8:14)
Building bridges between product operations and leadership (4:06)
Coursework (1:33)
Key takeaways (2:26)
Exam
Time to reflect
Fireside Chat - Amit Alagh - Senior Product Marketing Manager at LexisNexis
Data and technology [76 minutes]
Types of data used in product operations pt. 1 (7:25)
Types of data used in product operations pt. 2 (6:45)
Data analytics and tools (5:20)
Strengthening feedback loops (4:06)
Run better experiments and improve your growth
Translating data insights into action (8:35)
Integrating new tools into existing workflows (5:29)
The role of automation and AI in product operations (4:25)
Tools for product operations responsibilities (4:01)
Coursework (1:13)
Key takeaways (3:23)
Exam
Time to reflect
Case Study - Silky Raj, Senior Manager, Product Management Operations at LinkedIn
Frameworks and change [104 minutes]
Product operation systems (6:36)
Lean product development (7:08)
Customizing frameworks for organizational needs (6:34)
Principles of change management (5:49)
The role of product operations in leading change (3:43)
Urgent vs important (4:51)
Regulatory compliance (4:55)
Coursework (0:59)
Key takeaways (3:18)
Exam
Time to reflect
Fireside Chat - Shashank Bharath, Lead Product & Operations at Pintrest
Case Study - Diana Soler, Director of Product Ops & Services Enablement at Assent
Scaling and quality [31 minutes]
Challenges of scaling product operations (8:48)
Strategies for managing growth (8:32)
Continuous improvement cycles (3:14)
Measuring success (7:52)
Coursework (0:48)
Key takeaways (2:42)
Exam
Time to reflect
Bonus footage [171 minutes]
Who owns growth?
Building cross-functional alignment
Optimizing customer feedback loops
Creating a culture of experimentation
Product ops: Leadership partner or product assistant?
Product-Led Summit Sydney 23
Customer journey mapping
Wrap up [10 minutes]
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The role of automation and AI in product operations
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